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Rentals: Time Donation or Client Base Builder?
Laura Rubinchuk By Laura Rubinchuk All of the tag lines we hear somehow incorporate the following: Who do you know who’s looking to buy or sell in the next 30 days? Notice we never hear “rent” in those...
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Mid-REALTOR® Crisis: That Ain’t My Sign in Her Yard
Toby Boyce By Toby Boyce She’d been courting both of us, and promised that she’d let us know tonight who she chose. I waited patiently by the phone, but finally drove by her house. That ain’t my sign...
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The Science Behind Your Sales
Brooke Wolford By Brooke Wolford You may wondering what science has to do with sales…really what I am referring to is the chemical reaction that happens in your clients brains that ultimately leads...
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7 Offline Marketing Ideas (Part II)
David Krichmar By David Krichmar And now for Part 2. (Check out part 1 here.) 4. Magnet Sign- “No one has ever called off a car magnet.” Really? Ask around your office — someone has gotten a deal...
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Converting a Looker into a Buyer
Brett Caviness By Brett Caviness It can be boring, spending a large amount of your weekends sitting or standing in what are sometimes vacant homes for hours on end. For me, the value is developing...
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Is Your Customer Service Best for You or Your Clients?
David Krichmar By David Krichmar Is your customer service best for you or your clients? Think about that question for a moment. Obviously, great customer service is not what is easiest for you. In...
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What is Your Referability?
Jason O'Neil By Jason O’Neil Referrals, referrals, referrals. We all get them and we all want more. We want referrals from our lenders, our title reps, our barbers, our past clients, and we especially...
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When a Plank Stops Hurting
Melissa Krchnak By Melissa Krchnak I’ve recently starting doing planks – a balance and core-building technique – along with my regular exercise routine. This plank business isn’t a joke though. They...
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Scientifically Develop the Habit of Lead Generation: Part 2
Alex Cavelli By Alex Cavelli “Consistency is far better than rare moments of greatness.” —Scott Ginsberg Last week I introduced willpower scientist Colin Robertson’s “Do Not Fail” approach —step one in...
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Market Your Real Estate Business Like It’s 2016
Ryan Fitzgerald By Ryan Fitzgerald This isn’t 1999, so why are you still marketing like it is? There are two methods to market your real estate business online: chase or attract. You can either chase...
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Stop Wasting Time With the Wrong Leads
Lee Davenport By Lee Davenport One hundred and seventy-five houses. He showed 175 houses to only find out that the would-be buyer was not in a position to purchase for another year. My, my, my! I hope...
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Dominating Social Media for Your Real Estate Business
Rebecca Donatelli By Rebecca Donatelli It’s no secret that social media dominates today’s technology-based society, and has become a crucial part of everyday life for most. The rapid spread of news,...
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